Every design, social media graphic, presentation, flyer, video, or marketing asset in Adobe Express begins with a project.

Understanding how to start a new project correctly is one of the first skills every Adobe Express user should learn.

Whether you’re creating content for:

• Social media
• Marketing campaigns
• Business communications
• Education
• Internal communications
• Customer success

Adobe Express makes it easy to get started.

In this guide, you’ll learn how to create a new project, choose the right project type, use templates, and set yourself up for a productive content creation workflow.

What Is a Project in Adobe Express?

A project is any piece of content you create within Adobe Express.

Examples include:

Social Media Graphics

Instagram, LinkedIn, Facebook, Pinterest, and X content.

Videos

Marketing videos and educational content.

Presentations

Business and classroom presentations.

Flyers

Print and digital promotional materials.

Posters

Event and marketing graphics.

Custom Designs

Projects built from scratch.

Every asset you create is stored as a project in your Adobe Express account.

Why Starting Correctly Matters

Many users jump directly into designing.

However, choosing the correct project type from the beginning helps:

Save Time

Less rework later.

Improve Quality

Templates provide structure.

Maintain Consistency

Use approved formats.

Increase Productivity

Start with the right foundation.

A few extra seconds at the beginning can save significant time later.

Step 1: Log In to Adobe Express

Before creating a project:

1. Open Adobe Express.
2. Sign in to your account.
3. Navigate to the dashboard.

Once you’re on the dashboard, you’re ready to begin.

Step 2: Locate the Create Button

On most Adobe Express dashboards, you’ll find a button labeled:

Create New

or

Create

This button is typically visible near the top of the dashboard.

Click it to open project creation options.

Step 3: Choose a Project Type

Adobe Express offers multiple project categories.

Common options include:

Social Post

For social media content.

Video

For video projects.

Presentation

For slide decks.

Flyer

For promotions and events.

Poster

For larger visual content.

Custom Size

For unique dimensions.

Select the option that best matches your objective.

Step 4: Decide Between a Template or Blank Project

You generally have two choices.

Option 1: Use a Template

Recommended for most users.

Benefits include:

• Faster creation
• Professional layouts
• Built-in design structure
• Reduced effort

Templates are especially useful for beginners.

Option 2: Start from Scratch

Choose a blank canvas if:

• You have a unique vision
• You need custom dimensions
• You already have a design concept

This option provides maximum flexibility.

Step 5: Search for Templates

If you choose a template, use the search bar.

Popular searches include:

LinkedIn Post

Professional content.

Instagram Story

Social engagement.

Business Presentation

Corporate communication.

Event Flyer

Promotional content.

Marketing Campaign

Advertising materials.

Adobe Express provides thousands of options.

Step 6: Select Your Template

Browse available templates.

When choosing one, consider:

Audience

Who will see this content?

Goal

What action should they take?

Brand Fit

Does it align with your organization?

Content Type

Does the structure support your message?

Once you’ve found a suitable template, click it.

Step 7: Open the Editor

After selecting a template or blank canvas, Adobe Express opens the editor.

This is where you’ll:

• Add text
• Insert images
• Modify colors
• Adjust layouts
• Create designs

The editor becomes your primary workspace.

Step 8: Name Your Project

Before making major changes, give your project a meaningful name.

Examples:

Good Names

• LinkedIn Product Launch Q3
• Employee Onboarding Flyer
• Webinar Promotion Campaign

Poor Names

• Untitled Project
• Test
• Design1

Clear names make future organization easier.

Step 9: Apply Your Brand Kit (Optional)

If you use Adobe Express Premium, you may have access to Brand Kits.

Brand Kits can automatically apply:

Logos

Company branding.

Colors

Approved palettes.

Fonts

Standard typography.

Design Elements

Consistent visual assets.

This helps maintain professional consistency.

Step 10: Begin Creating

Now you’re ready to customize your project.

Common tasks include:

Editing Text

Replace placeholder content.

Changing Images

Add your own visuals.

Adjusting Colors

Match brand standards.

Adding Icons

Enhance communication.

Modifying Layouts

Improve visual flow.

Adobe Express allows real-time editing.

Creating Different Types of Projects

Let’s look at some common use cases.

Social Media Projects

Popular formats include:

• LinkedIn posts
• Instagram posts
• Facebook graphics
• Pinterest pins
• YouTube thumbnails

Templates often provide the fastest path.

Marketing Projects

Examples include:

• Campaign graphics
• Product launches
• Event promotions
• Lead magnets

Adobe Express excels at marketing content.

Business Projects

Common examples:

• Presentations
• Internal communications
• Team announcements
• Visual reports

Professional templates simplify creation.

Educational Projects

Examples include:

• Classroom presentations
• Learning resources
• Infographics
• Student materials

Visual communication improves learning outcomes.

Video Projects

Adobe Express also supports:

Marketing Videos

Promotional content.

Training Videos

Employee education.

Social Videos

Audience engagement.

Product Demonstrations

Feature explanations.

Video projects follow a similar creation process.

Tips for Starting Better Projects

Start with a Template

Templates reduce design effort.

Define Your Goal First

Know what success looks like.

Use Brand Kits

Maintain consistency.

Name Projects Immediately

Avoid confusion later.

Keep Designs Simple

Simple designs often perform better.

Common Mistakes When Starting Projects

Choosing the Wrong Format

Start with the correct project type.

Ignoring Templates

Templates save time.

Forgetting Branding

Consistency matters.

Poor Project Names

Organization becomes difficultStarting Without a Goal

Designs become less effective.

Example Workflow

Imagine you’re creating a LinkedIn graphic.

Step 1

Click Create New.

Step 2

Select Social Post.

Step 3

Search LinkedIn Template.

Step 4

Choose a design.

Step 5

Apply Brand Kit.

Step 6

Customize content.

Step 7

Save project.

Within minutes, you have professional content ready to publish.

Benefits of Starting Projects in Adobe Express

Adobe Express offers several advantages:

Speed

Templates accelerate creation.

Simplicity

Easy-to-use interface.

Flexibility

Support for many content types.

Branding

Brand Kits improve consistency.

AI Integration

Additional productivity features.

These capabilities make Adobe Express suitable for both individuals and teams.

Conclusion

Starting a new project in Adobe Express is simple, but taking the right approach can dramatically improve your workflow.

By selecting the appropriate project type, choosing effective templates, applying branding, and organizing your work properly, you can create professional content faster and with less effort.

Whether you’re building social media graphics, marketing campaigns, presentations, videos, or educational resources, Adobe Express provides a flexible foundation for efficient content creation.

The next step is learning how to save, manage, and organize your growing collection of projects.

Continue Learning Adobe Express

To learn more about creating professional content workflows, explore these guides:

• Adobe Express Content Creation: The Complete Guide
• Adobe Express AI Productivity: The Complete Guide
• Adobe Express Visual Communication: The Complete Guide

If you’re creating content at scale, also read:

• Adobe Express Team Collaboration: The Complete Guide
• Adobe Express Workflow Automation: The Complete Guide
• Adobe Express Content Operations: The Complete Guide