Introduction

Your brand is not static.

Over time, organizations update logos, colors, typography, messaging, and visual assets to stay current and reflect business growth.

Because of this, your Adobe Express Brand Kit should be reviewed and updated regularly.

Keeping your Brand Kit current ensures that every new project uses the latest approved branding assets and that your team remains aligned around a single source of truth.

In this guide, you’ll learn how to update your Brand Kit in Adobe Express and maintain a consistent, professional brand presence across all content.

Why Updating Your Brand Kit Matters

Many organizations create a Brand Kit once and never revisit it.

This can lead to problems such as:

Outdated Logos

Old branding continues to appear in content.

Inconsistent Colors

Different teams use different palettes.

Typography Drift

Employees choose unapproved fonts.

Asset Confusion

Multiple versions of graphics circulate internally.

Regular Brand Kit updates help prevent these issues.

Signs Your Brand Kit Needs Updating

You should review your Brand Kit if:

Your Logo Has Changed

A new logo should immediately replace old versions.

Colors Have Been Updated

Brand refreshes often include new palettes.

New Fonts Have Been Approved

Typography systems evolve over time.

Marketing Assets Have Changed

New visual elements should be included.

Teams Report Confusion

Brand Kits should simplify workflows, not complicate them.

What Can Be Updated in a Brand Kit?

Adobe Express Brand Kits typically contain:

Logos

Primary and secondary logos.

Brand Colors

Approved color palettes.

Fonts

Typography systems.

Graphics

Reusable visual elements.

Templates

Brand-approved layouts.

Each of these areas should be reviewed periodically.

Step 1: Open Adobe Express

Navigate to:

Brand

Brand Kits

depending on your workspace.

This area contains all branding resources.

Step 2: Select the Brand Kit

If multiple Brand Kits exist, select the one you want to update.

Examples:

Corporate Brand Kit

Company-wide branding.

Marketing Brand Kit

Campaign assets.

Product Brand Kit

Product-specific branding.

Department Brand Kit

Team-specific assets.

Open the Brand Kit editor.

Step 3: Review Existing Assets

Before making changes, perform an audit.

Review:

Logos

Are they current?

Colors

Do they match brand guidelines?

Fonts

Are approved fonts being used?

Graphics

Are supporting assets up to date?

This review helps identify outdated materials.

Updating Logos

Logos are often the first branding element to change.

Step 4: Remove Outdated Logos

Delete versions that are no longer approved.

Examples:

Old Corporate Logo

Retired Product Logo

Legacy Campaign Branding

Keeping outdated logos creates confusion.

Step 5: Upload New Logos

Add updated versions.

Examples:

Primary Logo

Current brand identity.

White Logo

Dark backgrounds.

Icon Logo

Small-format branding.

Horizontal Logo

Wide layouts.

Verify image quality before saving.

Updating Brand Colors

Colors are another common area of change.

Step 6: Review Existing Color Palette

Compare current colors against official brand guidelines.

Check:

Primary Colors

Secondary Colors

Accent Colors

Neutral Colors

Remove any obsolete colors.

Step 7: Add New Colors

Enter updated color values.

Use:

HEX Codes

Most common format.

Official Brand Specifications

Provided by marketing or design teams.

Consistency is essential.

Updating Brand Fonts

Typography should also be reviewed.

Step 8: Evaluate Current Fonts

Check whether the fonts still align with brand standards.

Examples:

Heading Fonts

Body Fonts

Accent Fonts

Campaign Fonts

Remove deprecated fonts.

Step 9: Add Updated Typography

Upload or select approved replacements.

Verify:

Readability

Consistency

Licensing Requirements

Brand Alignment

Updated typography improves visual cohesion.

Updating Brand Assets

Brand Kits often contain supporting graphics.

Examples include:

Icons

Illustrations

Background Graphics

Product Visuals

Marketing Elements

Review these assets periodically.

Step 10: Remove Outdated Graphics

Retired assets should be archived or deleted.

Benefits include:

Less Confusion

Cleaner Workflows

Easier Asset Selection

Improved Brand Consistency

Keep only approved materials.

Step 11: Upload New Assets

Add:

Updated Illustrations

New Icons

Marketing Graphics

Campaign Assets

This ensures future projects use current resources.

Updating Shared Team Resources

Many organizations share Brand Kits across departments.

When making updates:

Notify Team Members

Explain changes.

Document Updates

Create a change log.

Provide Training

If major branding changes occur.

Communication improves adoption.

Testing the Updated Brand Kit

Before rolling changes out widely:

Create Test Projects

Apply the updated kit.

Verify Colors

Check visual accuracy.

Review Fonts

Confirm readability.

Test Logos

Verify quality and sizing.

Testing helps identify issues early.

Best Practices for Brand Kit Maintenance

Schedule Quarterly Reviews

Review branding every few months.

Keep One Source of Truth

Avoid duplicate asset libraries.

Archive Old Assets

Preserve history without creating confusion.

Document Changes

Maintain transparency.

Train Teams

Ensure everyone understands updates.

These practices improve long-term governance.

Common Brand Kit Update Mistakes

Leaving Old Logos Active

Creates inconsistency.

Mixing Old and New Colors

Weakens brand identity.

Keeping Too Many Fonts

Creates confusion.

Skipping Team Communication

Leads to mistakes.

Ignoring Brand Guidelines

Reduces professionalism.

Avoiding these mistakes helps maintain consistency.

Example Brand Refresh Workflow

Imagine a company undergoing a rebrand.

Step 1

Update the primary logo.

Step 2

Replace old color palette.

Step 3

Add new typography.

Step 4

Upload revised graphics.

Step 5

Test sample projects.

Step 6

Notify teams.

Step 7

Archive old assets.

Step 8

Launch updated branding.

This structured approach reduces risk.

Why Regular Updates Improve Productivity

A current Brand Kit provides:

Faster Content Creation

Teams use approved assets immediately.

Better Consistency

One branding standard.

Fewer Errors

Outdated assets removed.

Easier Collaboration

Everyone works from the same resources.

Stronger Governance

Brand integrity remains protected.

The benefits compound as content production scales.

Building a Brand Kit Governance Process

Successful organizations establish ownership.

Examples:

Brand Manager

Approves changes.

Marketing Team

Maintains assets.

Designers

Provide visual updates.

Employees

Use approved resources.

Defined ownership improves long-term management.

Conclusion

Updating your Brand Kit in Adobe Express is essential for maintaining a strong and consistent brand identity.

By regularly reviewing logos, colors, fonts, graphics, and supporting assets, you can ensure that every project reflects current brand standards while improving productivity and collaboration across teams.

Whether you’re managing a small business, marketing department, nonprofit organization, or enterprise content operation, a well-maintained Brand Kit becomes one of the most valuable assets in your Adobe Express workflow.

The stronger your Brand Kit governance, the easier it becomes to create professional, on-brand content at scale.

Continue Learning Adobe Express

To learn more about branding and workflow management, explore these guides:

Adobe Express Brand Management: The Complete Guide
Adobe Express Brand Kits: The Complete Guide
Adobe Express Content Operations: The Complete Guide

If you’re building scalable content systems, also read:

Adobe Express Team Collaboration: The Complete Guide
Adobe Express Workflow Automation: The Complete Guide
Adobe Express Business Productivity: The Complete Guide